All businesses need marketing and advertising. In order to build your client base you have to advertise and market your business. Many people starting a new business are usually strapped for cash. Working from home has many benefits as well as pitfalls. Unlike big businesses someone starting out does not have access to expensive marketing and advertising. You have to look for less expensive and free advertising without spending tons of money! When you are responsible for every aspect of your business advertising and marketing seems to take a back seat to other pressing matters. Remember you need advertising and marketing to build your business.There are other avenues you can take including some free opportunities for your home business. For instance you can use email marketing. Instead of just sending a standard email you might consider becoming more creative. You could start a news letter and email it to your client list. Depending on what type of business you have you could offer a coupon program or a referral incentive. As you can see there are many different alternatives to create some free advertising. Your contact list may be small to begin with and it probably will be. Do not get discouraged you will build your list through these creative strategies.Another free advertising and marketing opportunity is creating a blog for your business. Creating a blog is relatively easy to do. This is your business and who better to write about your services or products than you? You can write about your business in a way that no one else can to bring in clients and traffic to your website. This can create free advertising for your business.You might want to consider advertising with a traffic exchange. There are several exchanges out there for free. Basically, all you have to do is place a link to your website with the exchange in return you place a link on your website advertising another business. You are exchanging your links for free advertising! You can also join some forums online and possibly put a link in your post if the forum allows it to your website. Make sure that you read the guidelines to the forum you are in because some may not allow you to advertise. This is just another way to create a free opportunity for advertising and marketing. Try to be creative when it comes to marketing your business.There are so many ways in which to advertise. You could make some flyers with your website listed on the flyer and pass them out. You could also have some business cards made and pass them out to local retailers or place them on a bulletin board in various businesses. Research different ways that you can think of to promote your business for free or with little expense to begin with. These are just a few ideas and ways of creating free advertising and marketing for your new business. There are many ways in which to create free advertising and marketing without going broke. The point is to be creative and research different opportunities that may be available to you. Remember you need to market your business before anyone will want to buy your products or services. The one thing to know is that there are free opportunities out there for your home based business. You might have to research and be creative but they are there you just need to find them.